Lebara Nigeria begins operations with the opening of its Lagos office in major telecoms boost

BRITISH telecommunications giant Lebara has opened a Nigerian subsidiary in what President Bola Tinubu has described as a strong vote of confidence in the country’s digital economy and its future as a leading technology and investment destination in Africa.

To be known as Lebara Nigeria, the new company formally signalled its entry into Africa’s largest telecoms market on Wednesday, when it hosted a private soft launch and networking reception in Lagos in partnership with the UK’s Department for Business and Trade and the British High Commission. This launch follows groundwork laid in June last year, when the company unveiled its dedicated 0724 number series and secured full interconnectivity with major mobile network operators, a key requirement ahead of commercial rollout.

President Tinubu said: “I congratulate Lebara Nigeria on its official launch. This milestone reflects confidence in Nigeria’s digital economy and underscores the nation’s potential to lead in technology and investment across Africa.

“Investments of this nature are critical to deepening financial inclusion, enabling innovation, and accelerating economic growth. Initiatives like Lebara Nigeria contribute meaningfully to job creation, youth empowerment, enterprise development and broader economic diversification."

Highlighting the significance of the telecommunications sector, President Tinubu noted that it remains a major economic driver, with a 5.78% year-on-year growth in the third quarter of 2025 and an overall contribution of over 14% to the nation’s gross domestic product. He commended the leadership of Lebara Nigeria, including chief executive Teniola Stuffman, for their commitment to expanding telecom access, creating jobs and strengthening Nigeria’s digital infrastructure.

In addition, President Tinubu also acknowledged the presence and support of the British high commission, represented by deputy high commissioner Johny Baxter, adding that their participation underscores the enduring economic and diplomatic ties between Nigeria and the United Kingdom. He further recognised the contributions of Otunba Bimbo Ashiru, the chairman of Lebara Nigeria’s advisory board and other board members, praising their leadership, expertise and belief in Nigeria’s growth potential.

Furthermore, the president reiterated his administration’s commitment to fostering a stable, transparent and investment-friendly environment where innovation and private enterprise can thrive.  He encouraged continued collaboration between the public and private sectors to advance Nigeria’s digital transformation agenda.

Mrs Stuffman said: “Nigeria stands at a defining moment, a nation of extraordinary talent, resilience and ambition, yet millions require more inclusive, more affordable, more globally connected digital access. Our entry into the market is driven by this conviction.”