NFF signs fresh sponsorship deal with Cadbury making Tom-Tom the Super Eagles' official candy

NIGERIAN Football Federation (NFF) officials has signed another major sponsorship deal ahead of the forthcoming World Cup this time with confectionery giant Cadbury that will make Tom-Tom the Super Eagles' official candy at the tournament.

In January, the NFF signed a five-year partnership deal with soft drinks giant Coca-Cola, worth over $4m, making the company the official World Cup sponsor of the Super Eagles as well as other Nigerian national teams. Earlier this month, a new deal was then signed with  Nigerian Breweries that will make two of its premium brand products Star Lager and Amstel Malta the official drinks of the NFF and the national teams.

Building on both deals, the NFF has now signed a fresh deal with Cadbury declaring Tom-Tom the official candy of the Super Eagles. NFF president, Amaju Pinnick said the three years partnership deal was too good to be turned down stating that it was a worthwhile contract.

Mr Pinnick added: “The Nigeria Football Federation is pleased to have finally signed this worthwhile agreement with Cadbury Nigeria Plc. We appreciate what Cadbury Nigeria Plc has done for Nigerian football over the years and that is why we embraced them immediately an approach was made.

“Candies are for champions and the Super Eagles remain a champion team and Cadbury Nigeria Plc is also a champion establishment. I strongly believe the company will enjoy the new experience even better than its previous romance with Nigerian football.”

Mike Itemuagbor, the chairman of Pamodzi Sports Marketing, said the agreement is for a period of three years in the initial period and renewable. He added that it makes Tom-Tom the official candy of the Super Eagles and all other details will be made known at the contracts’ exchange ceremony.